Oklahoma City’s Tailwind, a marketing software platform for small businesses, acquired Replier.ai, a software platform to help generate custom replies and AI content, marking its sixth acquisition to date.
‘Tailwind is committed to helping small business owners accomplish their marketing effectively and easily,” says Tailwind Co-Founder and CEO, Daniel Maloney. “The copywriting power of Replier.ai is truly remarkable. We can’t wait to incorporate that functionality across the Tailwind marketing system to empower our members to put their best foot forward in all of their content.”
Replier’s generates customized content using AI-driven technology, which will work with Tailwind’s strategy for marketing that’s easy for everyone.
“For a company whose members are as diverse as ours, being able to tailor AI to the specific needs of each customer’s brand is critical – but also a meaningful technical challenge,” says Will Washburn, Tailwind VP of Engineering